Bond no. 9

Bond No. 9’s Spring Fling

Introducing Bond No. 9’s Spring Fling–a vivacious feminine floral celebrating the city in bloom

NEW YORKFeb. 8, 2018 / — Who knew?  Out-of-towners think of Bond No. 9’s beloved home town as all concrete, steel and glass, its streets jammed with skyscrapers and maneuvering Ubers.  But come spring, New Yorkdefies expectations; suddenly this teeming metropolis is ablaze with flowers throughout the city’s parks, gardens, and even the sidewalk cracks—not to mention the cut-flower bouquets in front of every bodega.  So for spring ’18, rather than celebrate a neighborhood, we’re focusing on a concept: the profusion of vibrant florals (irises, bluebells, geraniums, goldenrod, daffodils, to name a smattering) throughout New York City’s green spaces, from the High Line to Central Park, from Bryant Park to Washington Square (all four of which are among the Bond No. 9 eaux de parfum celebrating our city’s parks).

The name of our newest eau de parfum, which debuts, appropriately enough on April 1, 2018Spring Fling, of course, conveying unadulterated vivaciousness and live-for-today flirtatiousness.  An ultra-feminine sister scent to our classic New York Fling, it’s an up-to-date floral-on-floral bouquet. The starter notes? Lily of the valley and passionflower with a fruity tinge — The bouquet continues with three notoriously seductive heart notes: rose-like honeysuckle, jasmin and wine-like freesia. All that volatility meets durability in a resonating dry down of contemporary amber, slightly feral musk, and teak recalling a precious antique wooden box.

Beautifully capturing the essence of the scent inside, the Spring Fling bottle is rendered in the color for spring—a deep and mesmerizing violet-blue. On the front?  A seriously oversized, attention-grabbing fuchsia silk flower, in full bloom, for all the world to see. On the back? A message in script, handwritten on the diagonal, saying: YOU LOVE ME, RIGHT?  SO COME BACK FOR MORE OF ME.  And then in fine print at the bottom: JUST BRING ME TO ANY BOND NO. 9 COUNTER FOR ONE FREE REFILL.   And you will. With a scent like this, resistance is futile.

Spring Fling arrives on counter: April 2018 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, and www.bondno9.com

Price: 100ml, $375

SOURCE BOND NO 9 NEW YORK

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