Bad Boys of Reggae’ Inner Circle will beam into millions of American homes this year as guests on the first Caribbean cooking show to broadcast nationally via public television in the United States. Since April, “Taste the Islands with Chef Irie” has been rolling out across major US television markets including Los Angeles, San Fransisco, South Florida and Denver. The band’s appearance begins with the members cooking a gourmet version of a Jamaican codfish staple with Chef Irie at their studio location. Later, they share stories of life on the road and what their dinner plates looked like before they became a global success.
Bringing a festive close to Caribbean American Heritage Month, “Taste the Islands” will also begin broadcast as part of Create® TV’s summer lineup. The vibrant new series will premiere on June 29 and air Mondays and Thursdays at 8:30AM and 2:30PM (EST) on 229 Create® TV stations around the country. That coverage translates to almost 80% of television households, including those in 8 of the top 10 markets.
“Inner Circle is a legend in our community and around the world. Fortunately they already knew several members of our production team, knew our track record, and were fans of Chef,” Calibe Thompson, Executive Producer / Director of the Blondie Ras Productions series, said. “As the first Jamaican production team to achieve this reach on public television it was important to us to incorporate personalities the mass market audience would know and admire. It was a big help that they’re also loaded with humor and personality!”
Each episode presents an opportunity to learn about food from the home islands of Chef Irie and his celebrity guests including Inner Circle, who is doing (***XYZ – insert your current promotional info here). Other celebrity guests include Maxi Priest, who topped US charts with hits like “I Just Wanna Be Close to You” and “Set the Night to Music” in the 1990s, Trinidadian Olympic sprinter turned NBC sports analyst Ato Boldon and St Vincent’s “Turn Me On” hit-maker Kevin Lyttle.
Fans of Caribbean cuisine can find out where to watch locally, as well as discover recipes, view behind the scenes images and more on the show’s website, www.tastetheislandstv.com.