When fashion meets freedom under the stars, and the rhythm of the island pulses through every beat — you know you’re at Cooyah’s 4.20 Paradise Party. Backed by last year’s epic celebration that lit up Jamaica with A-list energy, the 2025 edition promises to be even more unforgettable.
Mark your calendars: April 20, 2025. Geejam Beach, Portland. This isn’t just a party. It’s a movement.
A Celebration of Culture and Creativity
Born out of a love for Jamaican roots, music, and fashion, Cooyah Clothing has always stood at the intersection of cultural pride and creative expression. The 4.20 Paradise Party is the brand’s annual statement — a bold reminder that the Caribbean does luxe and lifestyle like no one else.
Last year’s event, marking Cooyah’s retail relaunch, was nothing short of legendary. With icons like Tyson Beckford, Asafa & Alyshia Powell, Popcaan, Patra, and fashion luminaries such as Romae Gordon and Miss Jamaica World Ashlie Barrett gracing the scene, the vibes were electric and the energy unstoppable.
The Experience: Elevated Island Luxury
For 2025, Cooyah is turning up the dial. Geejam Beach will be reimagined into a sensory playground — think chic cabanas, curated pop-up activations, live art installations, and a jaw-dropping fashion runway floating on the Caribbean Sea.
Attendees can expect a dazzling fusion of:
-
International supermodels debuting exclusive Cooyah designs
-
Live DJ sets from some of Jamaica’s most celebrated spinners
-
Immersive brand experiences that blur the lines between lifestyle and luxury
-
Surprise performances that take the vibe from day party to cultural spectacle
As the sun sets over Portland, the beats will rise — and guests will party until the stars take center stage.
More Than a Party — A Platform for Expression
Cooyah’s 4.20 celebration is not just an event — it’s an ode to Jamaican identity, style, and storytelling. It offers a unique platform for local designers like Unruly Clothing (by Popcaan), Rude Rass, Minka, and Charl Baker, while showcasing guest painters like Simone G and Carl Dennis in an open-air art gallery format.
From music legends to rising stars, tastemakers to cultural icons — this is where Jamaica’s influence gathers and glows.
