NEW YORK — Foot Locker (NYSE: FL) and Timberland team up with legendary hip-hop recording artist Nas to present the Fall 2017 Legends Collection – a limited-release series of Timberland® boots available exclusively at Foot Locker Legends Club locations. To bring the new Legends Collection to life, each monthly drop (Volumes VII – X) will be accompanied by a custom animation video short, the first of which launches today on Foot Locker’s YouTube channel. The videos document pivotal milestones in the artist’s personal journey, with Nas telling the stories in his own words, from his early days in Queens to the moment he was discovered.
Nas joined Foot Locker and Timberland at NYC33, Foot Locker’s experiential event space in midtown Manhattan, to personally unveil the collection in front of a capacity crowd of influencers, celebrities and media. Sporting the third drop in the collection – Volume IX, a Port Field Boot with Velvet Collar – Nas brought the crowd to its feet, performing an explosive 20-minute set including many of his biggest hits such as If I Ruled the World, Get Down, The World is Yours and more.
“Before you become what you will, you start as who you are,” Nas said. “Timberland boots have been part of my journey from the beginning, and the Legends Collection partnership with Foot Locker connects our paths and illustrates how, like any story worth telling, it has to evolve to make us who we are today.”
“Foot Locker is thrilled to be partnering with Nas and Timberland to bring this season’s Legends Collection to life for our customers,” said Jed Berger, head of marketing for Foot Locker. “Nas is a true icon and authentically defines what our Timberland Legends Collection is all about. He elevates the credibility and respect for both of our brands as we introduce new and timeless boot styles to the next generation.”
The Volume VII FlyRoam™ Leather Sneakerboot, featuring a sporty silhouette and creamy buttermilk nubuck leathers, takes design cues from Timberland’s heritage while incorporating modern details like the all-new AeroCore™ energy system. Volume VII (retailing for $150) is available via Foot Locker’s App Launch Reservation in select New York Citylocations on Saturday, Sept. 23. Volume VII will be available on footlocker.com and in Legends Club locations nationwide on Sept. 30.
The accompanying animated short takes viewers to the beginning of Nas’ journey at age 6, on a Queens street corner wearing classic Timberland® 6-Inch boots, and tapping his feet as he plays the trumpet before a growing crowd. Nas narrates, “Before there was rap, there was jazz. My father played the trumpet, so for me, that’s where my journey started.” The story unfolds to mark the moment when Nas discovers that the sounds he can make with his body and his mind are universal. The video ends with a close-up of Timberland’s classic 6-inch Premium yellow boot which morphs into the Volume VII FlyRoam™ Sneakerboot.
“Nas perfectly captures the notion that success is born out of hard work and hustle – something that’s at the heart of every Timberland boot,” said Jim Davey, vice president of global brand marketing for Timberland. “We are thrilled to be a small part of his journey, and to recognize him for the legend he has become.”
The Legends Collection is made with only the most premium materials and Timberland’s legendary craftsmanship. Monthly releases to follow the September launch include: Volume VIII, a 6-inch Premium Strap Boot with an asymmetrical strap and sleek blackout leather, fabric and hardware (October, $160); Volume IX, a 6-Inch Field Boot with velvet collar (November, $175); and Volume X, the 6-Inch Premium in boot mauve shadow with contrasting port collar (December, $190).
The Legends Collection campaign was created and art directed by creative agency, Pereira & O’Dell with animation executed by Gentlemen Scholar. For more information on the Fall 2017 Legends Collection, visit footlocker.com/legendsclub.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, SIX:02, Runners Point and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.
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Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.
SOURCE Foot Locker, Inc.