• Home
  • /
  • Blog
  • /
  • A Father’s Day Gift that will Drive Mom Wild!

A Father’s Day Gift that will Drive Mom Wild!

Instead of giving Dad more power tools or the latest tech gadget how about giving him a gift that not only he will enjoy but mom will too!

For the year 2014, the John Varvatos “Artisan Acqua” fragrance will be the scent that arouse her senses and draw her in closer to the man who wears such an alluring scent.

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer and was honored as GQ’s “Designer of the Year” in 2007.

John Varvatos, created “Artisan Acqua” to celebrate the heritage and artistry of the John Varvatos collection and adds a fresh, modern edge. The fragrance combines an invigorating citrus blend with accents of spices and herbs for a unique woody aroma, embodying the confidence, creativity, and passion of the modern man.  This aroma is one that a woman can’t ignore.

Much like a wardrobe, each Collection Fragrance represents a different sensibility to suit the wearer’s attitude, mood or circumstance. Inspired by the notion of luxury and the uninhibited allure of the region, Artisan Acqua embodies the panache and leisure of the Mediterranean man who, without over thinking, achieves high style and an effortless nonchalance. So sexy!

“Artisan Acqua is the new and reinvigorated edition to the Artisan fragrances,” said John Varvatos. “Inspired by a unity of artisanal craftsmanship and sophisticated technique, this fragrance is truly a one-of-a kind creation that brings to life the artisanal approach used in Old Italian hand finishing and unique DNA of my collection.”

The fragrance is the result of a long-standing collaboration between Varvatos and Givaudan Senior Perfumer, Rodrigo Flores-Roux. “This fragrance is the third expression of the fresh, effortless and enlightened universe that is the Artisan series,” said Flores-Roux. “It was important to John and I that we continue the Artisan saga with a truly diverse and dynamic fragrance. A scent that can be worn day to night, dressed up or down – a scent that remains true to the Varvatos collection heritage and the unique ‘Artisan’ esthetic and artistry for which the designer is celebrated.”

A celebration of the unique John Varvatos DNA, the Artisan portfolio tells the story of the designer’s passion for detail and tailoring.

The collection is distributed in freestanding John Varvatos boutiques across the U.S. — including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s — and online, as well as in better department stores throughout the world. Be sure to visit: www.macys.com

Learn more about the JohnVarvatos collection at: www.johnvarvatos.com

Leave a Reply