SNICKERS® Introduces NFL Hunger Bars to Show the Effects of Hunger on the Football Field
Hunger can affect anyone – even the toughest football players – getting them “Blocked,” “Sacked” or “Intercepted.” SNICKERS® is showing fans what happens when hunger strikes on the field with their new, punny (punt-y?) NFL-themed “Hunger Bars.”
This football season, SNICKERS®, a long-time partner with the NFL, is bringing to life hunger symptoms on the field with 26 bars, like “Sacked,” “Fumbled” and “Penalized.” An evolution of the brand’s award-winning “You’re Not You When You’re Hungry” campaign, SNICKERS® first launched Hunger Bars in 2015 to help fans identify who they become when they’re hungry.
“You’re off your game when you’re hungry,” said Michael Italia, Senior Brand Manager, SNICKERS® Brand. “As we continue to evolve the brand’s award-winning ‘You’re Not You When You’re Hungry’ campaign and give fans more ways to share how hunger affects them and their friends, our new SNICKERS® NFL Hunger Bars show the effects of hunger on the field – and on their fantasy picks.”
The full line-up of SNICKERS® NFL-themed Hunger Bars includes: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flagged, Fumbled, Fumbly, Guarded, Incomplete, Intercepted, Off-Sides, Out of Bounds, Pancaked, Penalized, Punted, Rushed, Sacked, Sidelined, Snappy, Tackled and Winded.
SNICKERS® plans to support the roll out of the new NFL-themed Hunger Bars through a variety of 360 marketing activities, including two new ads, Fantasy Night and Number One Fantasy, in-store displays and social media.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.
SOURCE Mars, Incorporated