MIAMI – June 12, 2013 – Le City Deluxe USA (LCD), an international luxury lifestyle media group that publishes print editions in five countries, celebrated its expansion and launch into the U.S. market at Avant Gallery in Miami Beach on Thursday, June 6. Mary Marr, LCD’s CEO of the USA franchise, served as host to the private cocktail party to unveil and celebrate the debut issue included passed hors d’oeuvres from Villa Azur, complimentary cocktails from Zacapa rum, special and limited edition cigars and complimentary wine fromGurkha cigars and featured vehicles from Prestige Imports including a 2013 Lamborghini Aventador and a 2014 Audi R8 Sypderand. Event attendees included local business owners, tastemakers and VIP guests from the sponsoring brands and magazine.
Images from the event can be viewed and downloaded for media use by clicking here. Photo credit: Edin Chavez.
LCD, a media group known for its unique exclusivity, provides insight for its distinguished readers into upscale topics, products and events around the globe. The inaugural “Art & Culture” issue for the U.S. edition features Andy Warhol’s legendary 1986 Self-Portrait on its cover. The next issue of the quarterly magazine will be its “Power Issue” and feature a variety of elite, game changers who impact South Florida through business and charitable endeavors.
The brand selected Miami as the U.S. city to launch its bilingual magazine, written and published in both Spanish and English, due to its proximity and unique relationship with American, Latin American, and European culture. LCD caters to international travelers, consumers and businessmen alike, 75% of whom are ultra-high net worth individuals (UHNI) who possess a distinguished cosmopolitan profile. LCD provides its readers with current international business topics, fashion trends, and cultural lifestyle interests that impact high-end consumers worldwide.
The limited distribution model and run of 12,500 copies per print issue helps LCD and its advertisers ensure that the content is read by the appropriate audience. LCD will serve as host to a series of private dinners and issue launch parties following, similar to the event that took place at Avant Gallery on June 6. LCD will target select local tastemakers, influencers and decision makers in South Florida to meet, mingle and learn more about the brand and its unique mission at each of the private dinners and events. Later this fall, LCD will host its official grand launch party to celebrate the company’s growth and expansion into the Miami market.