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Latin America & Caribbean Bartender Finalists Announced For Diageo Reserve World Class

Ten of the Region’s Top Bartenders will Travel to the Mediterranean to Compete for the Title of “World’s Best Bartender”

Miami, FL—06/18/13—After months of gruelling competition, ten of the most talented bartenders from Latin America & the Caribbean will be travelling to the Mediterranean next month to represent their countries in the DIAGEO RESERVE WORLD CLASS Global Final being held from July 4-9. An international competition run this year globally across more than 50 countries, DIAGEO RESERVE WORLD CLASS aims to ‘raise the bar’ by educating and inspiring bartenders to create exceptional cocktails and experiences.

Now in its fifth year, DIAGEO RESERVE WORLD CLASS has become a permanent fixture for mixology heavyweights of the luxury drinks industry. What began as a bartending training program is now an internationally recognized annual event that elevates the fine drinking category and is changing the face of cocktail culture by creating luxury experiences for consumers.

Held aboard boutique Azamara Club Cruise’s ship, Azamara Journey, the DIAGEO RESERVE WORLD CLASS Global Final voyage begins in the French Riviera and will include stopovers in some of the Mediterranean’s most iconic and chic destinations. The week-long competition is replete with an exploration of mixology’s next biggest trends. A star-studded roster of bartenders from the four corners of the globe will make this year the biggest and most impressive yet – with more than 10,000 contenders battling their way to the prestigious Global Final to win the acclaimed title of DIAGEO RESERVE WORLD CLASS “Bartender of the Year.”

Vying for the title from Latin America & the Caribbean are: Brazil’s Diego Barcellos from the Alchemist Brothers Bar in Rio de Janeiro; the Cayman Islands’ Simon Crompton from Agua Restaurant & Lounge in Grand Cayman; Colombia’s José María Garcés Cadavid from the Awa Helada Club in Baranquilla; Costa Rica’s Clark Jiménez Alvarado from 8vo Rooftop in San José; the Dominican Republic’s Edwin Castillo from Wines & Spirits Boutique in Santo Domingo; El Salvador’s Martha Sandoval from Casa Il Bongustaio in San Salvador; Mexico’s Moisés Sierra Saenz from Bar Aurora in Mexico City; Panama’s Enrique Auvert from Teatro Amador in Panama City; Puerto Rico’s Mario Seijo from La Placita de Santurce in San Juan; and Trinidad & Tobago’s Kester Blake from Club Zen in Port of Spain.

Industry aficionado, and Global Final judge representing Latin America & the Caribbean, Arturo Savage noted: “My fellow judges and I were met with an extremely high caliber of talent, all displaying an exceptional instinct for bartending. However, a combination of style, skill and extensive spirits knowledge made all of these bartenders the clear winners in their respective markets. There is no doubt that they will make for serious contenders at the DIAGEO RESERVE WORLD CLASS 2013 Global Final.”

If successful at the Global Final, the DIAGEO RESERVE WORLD CLASS Bartender of the Year will set forth on a life-changing journey. Previous winners of have become recognized industry names, travelling the globe as a WORLD CLASS Ambassador, participating in international high-profile events and gone on to receive numerous accolades. Following his win in 2010, Erik Lorincz, personally worked as a consultant and head bartender for Petra Ecclestone’s lavish wedding, as a consultant on the casino scene for the latest James Bond film Skyfall and worked with Cartier to create a signature cocktail for a new product launch. 2012 winner Tim Philips has opened his own bar, Bulletin Place, to critical acclaim and is currently working with celebrated Australian chefs Colin Fassnidge, Wayd Bailey and Eric Pernoud to create a six-course WORLD CLASS cocktail and food pairing menu that will be served at the Noosa Food and Wine Festival in May.

The inspired cocktails created during the regional DIAGEO RESERVE WORLD CLASS events used the finest spirits from the DIAGEO RESERVE luxury collection – KETEL ONE® and CÎROC® vodkas, TANQUERAY® No.TEN™ gin, DON JULIO® tequila, ZACAPA® rum and JOHNNIE WALKER® GOLD LABEL RESERVE™, JOHNNIE WALKER®PLATINUM LABEL™ and JOHNNIE WALKER® BLUE LABEL™ Blended Scotch Whiskies.

Follow the Global Final on the World Class Global Facebook Page:

www.facebook.com/GlobalWorldClassFinals

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ABOUT DIAGEO

DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include JOHNNIE WALKER®, BUCHANAN’S®, J&B® and OLD PARR® Scotch whiskies; ZACAPA®, CAPTAIN MORGAN®, PAMPERO® and CACIQUE® rums; SMIRNOFF®, KETEL ONE® and CÎROC® vodkas; GUINNESS® and RED STRIPE® beers; BAILEYS® and NUVO® liqueurs; YPIOCA® and NEGA FULÔ® cachaça; and NAVARRO CORREAS® wine.

DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit www.DIAGEO.com. For DIAGEO’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.

ABOUT WORLD CLASS

DIAGEO RESERVE WORLD CLASS is transforming fine drinking experiences and cocktail culture around the world and in the home. The industry’s largest, most credible investment in the luxury on trade, it discovers the next generation of bartending talent who set the latest mixology trends and bring these to the best bars worldwide. At the core is an outstanding, global training programme and internationally recognized platform that elevates the craft of the bartender and builds careers in the industry culminating in an annual luxury landmark week where the DIAGEO RESERVE WORLD CLASS Bartender of the Year is announced. Launched in 2009, over 15,000 bartenders have been inspired and educated in the craft of mixology using the finest spirits in the DIAGEO RESERVE collection.  A partnership and collaboration with gurus, media, partners and owners, DIAGEO RESERVE WORLD CLASS is widely recognized as a mark of sophistication and distinction of international fine drinking culture by bartenders and customers alike.

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