Interactive app offers a reimagined way to discover and create travel content
NASHVILLE, Tenn. — Lonely Planet, the world’s leading travel media company, announced the launch of Trips by Lonely Planet, a self-publishing content platform offering the modern traveler an enjoyable, easy way to discover and share their experiences. Leveraging its expansive and reliable travel expertise, Lonely Planet developed a highly immersive mobile platform designed to help adventurous spirits instantly navigate a wealth of curated travel content with an expert lens. Trips is now available for free on iOS and will be available on Android later this year.
Trips enables anyone to seamlessly upload photos and videos directly from their phone’s photo library and craft stories illustrating each trip. The platform’s simple and modern design features the ability to “like” trips, follow others, save favorite stories to one’s profile and discover new trips by location or theme, such as wildlife and nature, adventure travel and road trips. In addition, Lonely Planet’s team of expert writers and editors frequently curates top recommendations to inspire people’s next trip.
“At Lonely Planet, we are proud of our long history of offering the world’s best travel content in a variety of ways,” said Daniel Houghton, CEO of Lonely Planet. “We understand what the modern traveler wants and have delivered an interactive digital platform that offers an effortless, mobile-first way to document, share and discover remarkable experiences. Trips is simply the next step in growing Lonely Planet as we continue to pioneer the future of travel.”
A recent Skift report indicates that 63 percent of consumers look to social channels before booking a vacation. Lonely Planet envisioned a way to leverage its robust catalogue of independent travel content to create a standalone platform that meets the expectations of socially connected travelers. As people continue turn to social media first for recommendations, Trips provides access to the best shared travel experiences anytime, anywhere.
“I have been waiting for a platform that gives me the formatting options and tools I need to accurately express my travel experiences. Trips helps me do this and is now my go-to app for creating high quality content on the move,” said Ed Norton, Lonely Planet contributor and professional photographer. “I recommend searching the Discover section, which is a great place to find inspiration as well as themes and ideas for your own stories. Plus, published stories on Trips may be chosen by Lonely Planet’s destination experts as featured posts, which is perfect for increasing views of a person’s unforgettable travels.”
For over 44 years, Lonely Planet has been the leading independent travel content provider. Founded as a guidebook publisher, the company pioneered bringing travel content online by launching as one of the first travel websites. Today, Trips joins a series of digital innovations from Lonely Planet, including a new video platform launched in April (lonelyplanet.com/video), the redesign of LonelyPlanet.com and the Guides app (lonelyplanet.com/guides).
For more on information on Trips by Lonely Planet, visit www.lonelyplanet.com/trips
For press assets, visit www.lonelyplanet.com/press
About Lonely Planet:
Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. Lonely Planet content can be found on lonelyplanet.com, mobile, video, and in 14 languages, 12 international magazines, inspirational and lifestyle books, ebooks and more. Visit us at lonelyplanet.com, and join us on Facebook (facebook.com/lonelyplanet), Twitter (@lonelyplanet), Instagram (instagram.com/lonelyplanet) and Snapchat (@lonely.planet).
SOURCE Lonely Planet