British reggae icon Maxi Priest will perform live at CFW 2014, scheduled for June 11-16 in Kingston Jamaica. Maxi joins a long list of international celebrities and superstars who have appeared and performed at the event since its inception in 2001. Other CFW notables include Kelly Rowland, Eve, Nia Long, Brian McKnight, Morgan Heritage, Machel Montana, Joe, Sheila E and Johnny Gill.
Maxi will perform on Sunday June 15 at the closing night of the shows. Priest’s first major album was the self-titled Maxi Priest (1988), which, along with his cover of Cat Stevens’ Wild World, established him as one of the top British reggae singers. He is one of only two British reggae acts (along with UB40) to have an American Billboard number one Close to You in 1990. A duet with Roberta Flack, Set The Night to Music, reached the American Top Ten in 1991.
CFW returns for its 14th staging this year with a new format, a slew of innovations, chief of which is the new online shopping experience, Shopcaribbeanfashion.com designed to introduce and export the crème of the region’s fashion design talent to an international audience. The CFW team has partnered with Jessica Huie, founder of London agency JH Public Relations (www.jhpr.co.uk) and international branding expert Kubi Springer (www.shebuildsbrands.com) to launch Shopcaribbeanfashion.com, introduce on-site shopping at CFW, and develop the brand’s business forum, which takes place on the morning of June 14, prior to the evening’s fashion show.
CFW welcomes designers from all over the world. Regions as far a field as Africa and Australia have presented collections on the Caribbean’s premier fashion runway. A plethora of top stylists have also come from Europe and the Americas. The Caribbean’s finest including Cedella Marley’s Catch a Fire, Meiling and Sandra Kennedy are among the 100 plus designers who have shown collections at CFW since 2001. Special guest designers have included the London-based and internationally regarded Jamaican, Jessica Ogden, British young designer of the year Kelly Jade Nichols, Nana Boateng and the Vogue acclaimed Gavin Douglas.
CFW is the largest, most far reaching and strategically important fashion event in the region. Pulse has developed an event of a high international standard to showcase the best of the Caribbean’s designers, as well as other world regarded stylists from various parts of the globe. Approximately 50 designers from 20 countries participate each year. The CFW Business Forum, Exhibition, superstar concert performances, supermodels, after parties, tours and workshops will all continue in 2014.
Since its inception in 2001, Caribbean Fashionweek has been the main catalyst for Caribbean fashion industry development. An ambitious project, CFW has brought the world of fashion to the region, as it seeks to focus international attention on what the Caribbean has to offer, while, at the same time, working with stakeholders to build capacity and generate business for Caribbean stylists. The launch of Shopcaribbeanfashion.com is set to help transform the catwalk creativity into a platform for designers to commercialize their talents and reach international audiences through the E-commerce site.
Caribbean Fashion Week Founder Kingsley Cooper said;
“We are all extremely excited about the evolution of CFW. This year’s event will give designers an opportunity to sell their collections not just to the attendees at the venue, but to a global audience. It is a return to the true essence of what Caribbean Fashionweek is about – empowering designers to create commercial business opportunities from their talent and drive export opportunities. We are delighted to have Jessica Huie and Kubi Springer invest their talent and dedication to the Shopcaribbeanfashion initiative. CFW 2014 signifies an imperative evolution of the brand.”