Curly haired girls seem to never get any love. Having naturally curly hair can sometimes be quite stressful. Some products never seem to work to hold the curl, but straightening gets so damaging and exhausting for the hair. But Indie hair brand Mixed Chicks has changed the game. And better yet, they are now becoming even more accessible, they will be entering Target stores.
“We are thrilled to offer Target’s guests the full line of Mixed Chicks products,” said Kim Etheredge, cofounder of Mixed Chicks, which is cruelty-free and vegan friendly. “[We] created the brand to be effective on an assortment of tresses and we feel Target’s [customers] will appreciate this unique offering.”
Their entire line started to hit Target and target.com this past may, and is expected to enter roughly 715 Target doors by this July.
“At Target, we’ve been focusing on meeting a variety of our guests’ needs for years — everything from Hispanic, African-American, natural, organic, premium and everyday values,” said Christina Hennington, divisional merchandising manager for Target’s Beauty Division, who added that Target has tripled the space dedicated to African-American and multiethnic brands over the past few years. “We have a very compelling assortment of salon brands that are not widely distributed.”
Mixed Chicks is very affordable, with the price range between $4.99 and $19.99. They carry products such as Shampoo, Conditioner and Straigtening Serum.
Hail to the mixed girls!