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Gabriel & Co.'s

Presenting the Stress Free Way to the Perfect Engagement Ring Gabriel & Co.’s “Shop Confidently” Program


NEW YORK/ — Gabriel & Co., the award-winning fine jewelry brand and industry leader in customer satisfaction, is thrilled to launch the “Shop Confidently” program, an innovation as exciting as it is simple.  Getting engaged is filled with the excitement of celebrating love, and choosing the perfect ring can be a daunting task when it’s mixed with all of the emotion in declaring a commitment to each other. For the first time, a couple can have a truly stress-free experiencewhen choosing and purchasing their perfect engagement ring. After a few months of wearing it, they may feel that they would have preferred another engagement ring better suited to her style. With Gabriel’s “Shop Confidently” program, they can now exchange their registered engagement ring for another of equal or higher value within one year of the original purchase.

“Your engagement ring is the most prominent symbol of your love,” says Senior Vice President and Chief Design Officer, Dominick Gabriel, “It is the beacon of your bond, so it’s essential to us that you are as delighted with your purchase as you are with your partner.”  The combination of ring customization, Gabriel’s dedicated concierge service and unmatched exchange program, is Gabriel’s way of insuring this reality. But their focus on your happiness doesn’t stop there. Each conflict-free, natural diamond ring from Gabriel is imprinted with a unique serial number, so it is forever identifiable.

Shop Confidently Program

The new “Shop Confidently” program comes as an extension of Gabriel’s recently launched Omni Channel experience, an easy yet seductive way to shop jewelry directly from their website. Consumers can browse Gabriel’s enviably extensive engagement ring catalogue, then schedule a complimentary viewing with a local trusted Gabriel & Co. retailer. Viewings can be set for the same day or a preferred date/time that is most convenient for the consumer. No payment is required. All that is needed to bring to the store is the desire to have an unforgettable experience.

Unmatched quality, tailored service, free shipping, simple registration, and this new “Shop Confidently” program have resulted in making Gabriel INSTORE Magazine’s #1 Top Selling Wedding Jewelry Brand of 2017 and 2016. Recognizing the vast choices consumers have, Gabriel & Co. continues to lead by creating robust content on InstagramFacebookPinterest and on their website which features valuable style advice, expert insight and their monthly Designer Flash series.