The campaign follows Safi Kilima Tanzanite’s year-long celebration of the gemstone that is currently in its 50th anniversary since discovery. More so, the campaign celebrates the long-awaited brand refresh.
Why Tanzanite, Why Now? #TheYearofSafi
With “poolside” hues being one of summer’s hottest trends, this fresh and vibrant Safi Kilima Tanzanite jewelry can now be a part of your collection.