NEW YORK — Yummie, the revolutionary shapewear and lifestyle brand founded in 2008, has relaunched its line with a renewed focus on comfort, confidence, and style. The brand offers the market something that only Yummie provides – shapewear and intimates that don’t constrict or confine, but rather flatter a woman’s figure by celebrating her every curve and contour, comfortably. Yummie makes women look and feel their best, 365 days a year. From slips and bodysuits to fashion leggings, bralettes, and the brand’s new Ultralight Seamless Shaping collection, the New Yummie gives women the support they need to embrace their bodies and feel Yummie to the Core.
“Yummie’s goal is to make customers feel self-confident, not self-conscious,” says Madelyn Ulrich, Yummie Senior Designer. “We empower women by helping them both look and feel good with pieces that flatter without sacrificing comfort. We embrace the truth and celebrate women’s curves so they can feel confident, comfortable, and sexy, all at once.”
As part of the rebrand, Yummie has expanded its core bralettes and fashion legging categories, and has also launched its innovative new Ultralight Seamless Shaping collection, which features the most lightweight shapewear on the market. Offering the same level of compression as Yummie’s silhouette-perfecting intimates but with fabric that’s 40% lighter, Ultralight Seamless Shaping offers gentle smoothing that feels light as air. The first-of-its-kind collection sits invisibly under any outfit, providing unparalleled comfort and the yummiest of support.
Yummie will also be relaunching its website in August, offering users an enhanced online experience with bigger visuals, updated navigation, easy returns, a loyalty rewards program, and an easy-to-use new feature that allows users to shop by compression.
The full Yummie collection, including the new Ultralight Seamless Shaping collection, is currently available at Yummie.com.