–Velocity and Discovery Channel to Broadcast More Than 100 Hours of Live Coverage Beginning in 2015, and Discovery International Will Bring BARRETT-JACKSON to Audiences Worldwide–
(New York) – Velocity, Discovery Channel and The Barrett-Jackson Auction Company announced today that the networks will serve as the exclusive television homes of BARRETT-JACKSON, The World’s Greatest Collector Car Auctions™, beginning in January 2015. Velocity and Discovery Channel will broadcast more than 100 hours of live coverage of BARRETT-JACKSON auctions in Scottsdale, Ariz., Palm Beach, Fla., Reno Tahoe, Nev. and Las Vegas, Nev. Also as part of the agreement, BARRETT-JACKSON will air globally on Discovery Networks International, which reaches more than 1.6 billion cumulative subscribers in 224 countries and territories.
“BARRETT-JACKSON is the number one automotive auction brand in the world, and will be the crown jewel of our live programming lineup,” said Robert Scanlon, General Manager, Velocity. “The cars you’ll see during the more than 100 hours of live coverage on Velocity and Discovery are works of art. We’re excited to connect the Velocity and Barrett-Jackson brands, and to continue delivering the very best of the automotive world to our viewers.”
“I am extremely excited about the synergies and endless opportunities our relationship with Velocity and Discovery Networks offers us,” says Craig Jackson, Chairman & CEO, Barrett-Jackson. “In addition to joining forces once again with Bob Scanlon, we are thrilled to broadcast on a network dedicated entirely to automotive enthusiasts, not just nationally, but to millions of international viewers through multiple viewing opportunities. I look forward to beginning this new partnership with our Scottsdale 2015 auction.”
Beginning in January 2015 with the Scottsdale, Ariz. auction, Velocity and Discovery Channel will air 100+ hours of live coverage of every BARRETT-JACKSON auction. Viewers will be brought inside BARRETT-JACKSON’s biggest auctions across the U.S. including Palm Beach, Reno and Las Vegas where hundreds of the world’s most sought-after, unique and valuable automobiles cross the block.