Why Tanzanite, Why Now? #TheYearofSafi

NEW YORK/ — Tanzanite has sparked attention in 2017 as interest in this rare, trichroic gemstone has increased.  Originally founded in 1967, tanzanite is celebrating the 50th anniversary of its discovery.  Tanzanite is said to be 1,000 times rarer than diamonds due to tanzanite only being mined in one location on earth.

Safi Kilima Tanzanite Bolo Bracelet

Tanzanite’s shockingly beautiful coloration rose in popularity and is now considered the second most adored blue gemstone after sapphires.  A favorite gemstone with multiple gifting purposes including celebrating new child birth, fertility and a popular gift for 24th wedding anniversaries.  Tanzanite is also December’s birthstone and commonly bought as something “blue” for the bride and as a “thank you” gift to those in bridal parties – because the “squad” matters.  Additionally, tanzanite is widely considered in engagement rings and wedding bands due to its gorgeous, deep blue coloration.

Due to tanzanite’s rarity, consumers are often advised of the limited availability of buying tanzanite on the primary market.  As the supply of tanzanite runs out, this gemstone will only be available by purchasing through a secondary source.

As popularity of this rare stone continues to build, Diamonds International’s exclusive brand Safi Kilima Tanzanite has expanded its product assortment; introducing some “budget friendly” jewelry to stay on top of this ever-growing tanzanite trend.  In 2017, Safi Kilima Tanzanite introduced a bolo bracelet, which has now become a best seller.  The easy to use, adjustable closure is perfect for a wide variety of wrists.  Best part – it’s unique, trendy and affordable! With “poolside” hues being one of summer’s hottest trends, this fresh and vibrant Safi Kilima Tanzanite jewelry can now be a part of your collection.

About Diamonds International

With over 125 stores, Diamonds International is the largest and most prominent privately held jewelry retailer in the CaribbeanMexico, and Alaska. Established in 1988, Diamonds International is the world’s largest tax-free, duty-free jewelry retailer providing tourists with an extensive portfolio of fine jewelry and elegant timepieces. Sourcing from the world’s largest and most important mines, while supporting ethical mine-to-market practices, the patented 90 faceted Crown of Light diamond cut and acclaimed Safi Kilima tanzanite collection are both exclusive to the U.S. based fine jeweler.  www.diamondsinternational.com